The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional marketing and business for ages not known. It appears that the subject of funnels in online-based businesses is becoming more and more common.
The reality is that people are eager to learn more about this concept of marketing and the best way to apply it to enhance their online business marketing efforts. Read on to learn more on the sales funnel to ensure Internet marketing success.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. In this case using the term funnel is to visual define the process of selling from beginning to its end. Because it uses a wide opening for customers who are "Unqualified prospects" at the top, and a much narrower opening to convert sales at the bottom the funnel can be a precise comparison.
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The top of the funnel or entry point to the funnel are those people we might consider to be "unqualified prospects" These are people who might require your services or products however, you've never contacted them before. After a series of phone calls, sales and promotions later, you have reached customers who have purchased your products or services.
Another reason why the idea of a lead generation funnel works is that it allows you to monitor your potential prospects actions throughout the expanded sales process. Using the sales funnel, by figuring out the quantity of qualified prospects at each point of the process, it is possible to anticipate the number of potential customers that will, after a while, become actual customers.
A sales funnel can aid you in determining where your sales process fails or succeeds, or whether your campaign isn't attracting enough prospects. This information will help you determine what your primary focus is and the best way you can keep sales at the right amount. It is used to monitor and control the customers sales process.
The Sales Funnel Top, Front or End
The front of your sales funnel should be the most active component of your sales funnel. This area requires consistent testing. Your imagination and resources will limit the number of front-end strategies that you could develop.
The front-end objective is to attract new customers and convert them to buyers.
A prospective client is "qualified" once they have signed up to the product or service you offer. This is the moment when the prospective customer or "Unqualified Lead" is qualified. This is because they have taken an action that indicates that they may be interested in buying your product or services.
You need to drive targeted traffic on your blog, website or squeeze page in order for your front-end system to function. The most efficient methods and resources to accomplish this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners and forums, blogging as well as content marketing.
There are many ways to "qualify" an "unqualified prospect. One of the best methods to determine the quality of prospects is by creating an online squeeze page. This allows you provide something valuable to your product which people can get for free, or at a significantly lower cost, in exchange for their email address and name. The products offered vary from video and newsletters to ebooks, e-mail courses, related reports and more.
It is clear that the front-end is where people are drawn to your sales funnel. The back-end is what we should be focusing on.
The Back-End, or Bottom of The Funnel
The back or bottom of the sales funnel is where the majority of profits and sales are generated. This is where you will discover the most expensive products. These products are generally relevant to the exact same niche, but presented in different formats, such as video or audio, live interaction, or private consultation.
The primary difference between the front-end and the back-end is the type of client, as well as the cost of the product or services that are offered.
It is the case that only a small percentage, perhaps 1-2% of the total number of people who enter your front-end, will end up in your back-end. This is because a select few people will spend a larger amount of funds.
Although front-end products and services may be less expensive than $100, back-end services and products are usually priced in the hundreds or even thousands. This means that the lowest end of the sales channel also called the back-end is the primary source of revenue.
The sales funnel can be as simple or complex as you want to make it, so long you have the proper resources and the right ideas.
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